What do you get when you put Richard Branson, Shekhar Kapur, Nicholas Cage, Deepak Chopra and his son, artists in Bangalore and all the Indian Gods, Goddesses and Myths?
You get Virgin Comics. Their “Shakti” line of comics seeks to tap into the pantheon of Indian Gods and Myths and blend them with modern storytelling. Inspirations include the Ramayana, Nag Kanyaka (Serpent Lady) and all the other myths that we Indians are so familiar with.
The new comic hopes to capitalize on the eastward-looking western generation which popularized Manga, Anime, Yoga and Tantric sex. Their comics seem to be off a good start too. Nicholas Cage is all set to star in “The Sadhu” – with a storyline penned by Deepak Chopra. Chopra’s son is behind the comic line, and the famous, such as Shekhar Kapur have contributed storylines to the comic series.
The new comics, which cost $2.99 each, are being rolled out in the U.S. and will be introduced in India this month. They will also be launched in some countries in Europe and Latin America in the first quarter
I will be very interested to see how all this turns out. Maybe, God willing, my kids will grow up yearning for Shakti, Devi and Ram as much as I did for Phantom, Batman and Superman. The WSJ profiled Virgin Comics recently, and something tells me I will hear more about them.